SITO Mobile Ltd

Michael Sheehan    |    11/06/2020    |  Bankruptcy 

Patent Backed Bankruptcy Report

Company Background:

SITO Mobile, Ltd. operates a location-based marketing intelligence platform to provide advertisement delivery, measurement and attribution services (Ad Placement) and consumer insights (Insights) to brands, advertising agencies, out-of-home advertisers, media companies and non-media companies that utilize consumer insights for decision-making purposes. Its products are fueled by its robust locational data, allow marketers and executive decision-makers to understand the movement and behaviors of their customers. For its marketing-based customers, it uses data to run highly-targeted media campaigns through its in-house, end-to-end Ad Placement platform. The Company delivers advertisements on behalf of its customers to targeted audiences of existing and prospective consumers in a privacy-compliant manner. The Company’s Insights products allow marketers and executive decision-makers to better understand the movement and behavior of their audience of existing and prospective consumers.

 

Address

Ownership

Industry

 123 Town Square Place #419
Jersey City, NJ 07310

Public (OTCMKTS: SITOQ)

Advertisement, media and streaming services

Chapter Type

Case Number

Assets

Liabilities

Industry/Description

11

2:2020bk21437

$1 Mil – $10 Mil

$10 Mil – $50 Mil

Advertising and Media

Portfolio Valuation Range

Asset Valuation Range

Total Assets Valuation Range

Liability Range 

Leverage Ratio Range

$275,000 – $1.1 Mil

$500,000 – $10 Mil

$775,000 – $11.1 Mil

$5 Million – $37.5 Mil

0.02067 – 2.22

Patent Portfolio Breakdown

11 Active US Patents

Featured Assets

Abstract:

The system and method for streaming media to a viewer and managing the media
comprises and an enhanced service routing processor (ESRP), a real time switch
management system (RTSMS), a name routing processor (NRP), and a managed media
switch (MMS). The system and method operate with a reservation server. The ESRP
receives media from an owner, manages the media according to media rules and
order rules defined by the owner, and distributes the media to one or more
switches, such as the MMS, according to the media rules and the order rules.
The RTSMS is configured to receive the media rules and to receive a viewer’s
media request via the reservation server. The RTSMS processes the media request
according to the media rules and builds a reservation for the requested media.
The RTSMS generates the reservation to the viewer and to the NRP. The NRP
receives the reservation data from the viewer and from the RTSMS. The NRP
processes the reservation data and locates an MMS that can stream the media to
the viewer. The NRP transmits the IP address of the MMS to the viewer and
transmits the reservation data to the MMS. The viewer initiates a session or
connection with the MMS using the reservation number. If the reservation data
from the viewer matches the reservation data from the NRP, the MMS streams the
media to the viewer.

 

 

Claim 1:
 

1. A system for streaming media comprising:

a media switch configured to receive reservation data for a request for media and to receive a reservation identification, to process the reservation identification and the reservation data to determine if the reservation identification is valid, and, if valid, to stream at least partially the media for the request;

a routing processor configured to receive the reservation data, to determine if the media switch can stream media for the request, and to transmit the reservation data to the media switch if the media switch is able, at least initially, to stream media for the request; and

a management system configured to receive the request for media, to build a reservation having the reservation data and the reservation identification for the request, and to transmit the reservation data to the routing processor.

Abstract:

Techniques and systems for providing services to a mobile device allow settings on the
mobile device to be provisioned over the air. In response to a request for
mobile service subscription options received from the mobile device, data
relating to mobile service subscription options, for selection by a user of the
mobile device, may be sent to the mobile device over a wireless communication
path. A selection of one or more subscription options may be received from the
mobile device over the wireless communication path, and a service corresponding
to the selected subscription options may be activated in response to the
selection. Settings associated with the selected subscription options may be
downloaded over the air to the mobile device, which may store the settings to
enable the mobile device to access the subscription.

 

 

 

 

Claim 1: 

1. A method, comprising:

providing,by an application download server to a mobile device, an application including
executable instructions which, when executed by a processor of the mobile
device, (i) cause the mobile device to transmit an activation request for
wireless communication services;

(ii) cause the mobile device to be activated for use with any one of a plurality of
mobile network carriers, the one of the plurality of mobile network carriers
being selected by a user of the mobile device from a user interface at the
mobile device, the user interface presenting a plurality of mobile network
carrier options from which the user may select the one of the plurality of
mobile network carriers, (iii) enable access by the mobile device of wireless
communication services provided by the one of the plurality of mobile network
carriers for which the mobile device has been activated, and (iv) enable the
user of the mobile device to select from the user interface one or more service
plans associated with the selected one of the plurality of mobile network
carriers, the user interface presenting a plurality of service plan options
from which the user may select the one or more service plans, wherein the
application is provided to the mobile device by an entity that is not one of
the mobile network carriers;

transmitting application download event information to a transaction manager, the
transaction manager including at least one processor; and

 

determining, by the transaction manager, one or more usage records for the wireless
communication services.

Abstract

Methods and
apparatus, including computer systems and program products, for searching for
mobile content. A method includes receiving, via a user interface, at a
computer system independent of the mobile device, information identifying the
mobile device to receive computer data; receiving, at the computer system,
information identifying the computer data to be downloaded to the mobile
device; using the computer system to search computer data offerings from mobile
device content providers for the computer data; and wirelessly transmitting to
the mobile device data corresponding to a search result. Another method
includes an application, on a mobile device, querying a computer system
independent of the mobile device for a result of a search for the computer
data, and causing the downloading of the computer data.

 Claim 1:

1. A data transfer system comprising:

a computer system comprising a processor configured to:

receive first information from a first mobile device and second information from a second mobile device, the first information comprising identification information of the first mobile device and program data used by one or more applications of the first mobile device, the second information comprising identification information of the second mobile device;

determine whether the one or more applications of the first mobile device are compatible with the second mobile device;

transmit the received program data to the second mobile device for the one or more applications that are determined to be compatible with the second mobile device; and

 

transmit the received program data and a compatible version of an application to the second mobile device for the one or more applications that are determined to not be compatible with the second mobile device.

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Michael is interested in how companies value their IP. These reports are focused primarily on the value IP brings to Companies after filing for bankruptcy.

 123 Town Square Place #419
Jersey City, NJ 07310